Aura Collective Brand Identity & Digital Experience
A complete visual identity designed to give Aura Collective a distinctive presence through expressive typography, a refined visual language, and a cohesive creative direction across digital and print media.
Creative Director & Lead Designer
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma, After Effects
Contemporary art and design community in South Wales
01 / The Brief & Challenge
Aura Collective needed a clear and recognizable brand identity that could communicate its creative vision while standing out in a competitive market. The challenge was to build a visual language that felt contemporary, memorable, and flexible across multiple platforms.
Core Project Objectives
- Establish core identity
- Develop motion guidelines
- Deliver physical collateral
02 / Process & Iterative Exploration
The project began with visual research, moodboarding, and exploration of typography, colour palettes, and graphic forms. Several concepts were developed and refined to establish a consistent direction, with attention to how the identity would translate across digital and physical applications.
03 / Editorial & Design Rationale
The identity combines expressive typography, a restrained colour palette, and clean graphic compositions. Strong typographic hierarchy creates recognition, while flexible layouts and carefully selected visual elements allow the brand to remain consistent across different formats.
Moving Image Screen Preview
4K ProRes Master SpecDelivered with distinction for client review.
Key Deliverables
- Brand Guidelines
- Asset Package
- Design Files
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